01KEYWORD RESEARCH
Target the “Phone” keyword in the US.
Researched the “Phone” keyword in the US market and focused the optimization strategy on this high-priority discovery opportunity.
Explore app store optimizationLSM APPS × KinnxEdge
LSM Apps Google Play ASO case studyFrom #10 to #2.
For “Phone” on Google Play.
App discovery & growth
KinnxEdge helped Easy Phone by LSM Apps move from #10 to #2 for “Phone” in the US Play Store. The campaign reported 12,000 additional daily downloads.
Explore the impactLSM Apps
Easy Phone: Dialer & Caller ID.
KEYWORDS · METADATA · CREATIVE TESTING
THE EASY PHONE EXPERIENCE- CLIENT
- LSM Apps
- INDUSTRY
- Mobile applications
- MARKET
- United States
- PLATFORMS
- Google Play
01 / THE CHALLENGE
Improve Easy Phone’s US Play Store ranking.
LSM Apps develops Android applications, including Easy Phone: Dialer & Caller ID. The product brings everyday calling features into a simple phone experience.
The campaign focused on the competitive search term “Phone” in the US Play Store. The starting point was a number-ten ranking, with an opportunity to strengthen discovery and turn listing visits into downloads.
02 / OUR APPROACH
Optimize the keyword, listing, and creative assets.
A coordinated effort across the keyword, the listing, and the creative story customers see.
02LISTING METADATA
Optimize the Play Store title and description.
Refined the Play Store title and description with strategic keyword placement to better connect the app’s offering with the targeted search.
Explore listing optimization03CREATIVE DESIGN
Create screenshots and videos explaining app features.
Created optimized screenshots and videos that communicated the app’s features and supported the path from discovery to download.
Explore creative design04A/B TESTING
A/B test creatives and messaging.
Tested creatives and messaging to identify stronger ways to present the app and improve listing conversion.
Explore creative testing03 / THE IMPACT
#2 ranking and 12,000 additional daily downloads.
The original campaign reports a rise from number ten to number two for “Phone,” with peak rankings and traffic maintained for two consecutive months.
US PLAY STORE · PHONE
#10 → #2Improved keyword ranking during the campaign.
ADDITIONAL DAILY DOWNLOADS
12,000Reported alongside 360,000 additional monthly downloads.
DOWNLOAD GROWTH
400%Reported increase, with peak performance sustained for two months.
Results reported in KinnxEdge’s original LSM Apps case study. These describe the campaign outcome, not live app store rankings or guaranteed future results.
TWO MONTHS OF SUSTAINED PERFORMANCE
The campaign paired improved search positioning with stronger listing creatives. The result was a sustained period of higher rankings and download traffic, as documented in the original case study.
WORK WITH KinnxEdge
Improve your app rankings
and review management.
Work with KinnxEdge, an app store optimization agency, on your next stage of growth. Explore our ASO services or app reputation management approach.